Google Pay joins hands with Curve, the banking platform

In a new development, Google Pay has integrated with Curve, the banking platform that consolidates all cards related to the transaction into a single card.

Now Android users would be able to carry out their banking transactions and payment anywhere using Curve, wherever Google Pay is presented as an option. Devices that support this feature include Samsung, HTC, Motorola, Sony Ericsson, Huawei, Acer, LG, Google itself, and many other companies too.

There were a number of consumers and online payment mode enthusiasts who relied on Google Pay for their everyday transactions. Mostly, the platform Google Pay acted as a convenient application for small and medium businesses, and not to forget the common populace.

Google Pay has seen a tremendous amount of increase in its user base from India. The number of its monthly users expanded to a huge degree according to the data from the last 12 months. With its monthly users getting to almost tripled, Google has earned some huge brownie points!

The previous year, i.e., in September 2018, the number of reported users paying via Google Pay was around 22 million. In the current year, that expanded to count more than 67 million, which is no doubt- triple the past year.

According to Sajith Sivanandan, the Managing Director and Business Head of Google Pay: “It is a free and easy way for small and medium-sized businesses to adopt to digital payments quickly. Their customers will be able to pay directly at the stores using their phones or QR code. Over 3,000 online merchants, including the food delivery, travel and entertainment players are on the platform.”

With such a large entry of merchants and daily transactions, Google Pay has no plan of monetizing its services, as of now, the official stated. To those who are blinded by the urban glitters, Google chooses to clear the air. Sajith says, 2 out of 3 payments carried out through Google Pay come from the merchants and locales of over 300,000 towns and villages. That means about two-third of the transaction has got little to do with the big Indian cities.

With this joining of hands with Curve, those users whose banks did not support payments through Barclays and Virgin, Google’s digital wallets, will now have a direct alternate option in the form of Curve, to pay through Google Pay.

In a statement, Curve’s Head of Product, Diego Rivas said: “We are delighted to announce Curve’s integration with Google Pay. Curve is still an excellent way of consolidating all your cards in one and its integration with Google Pay enables even more ways to pay if you don’t have your physical card handy. By combining the Google Pay experience with Curve’s unique all your cards in one and money management features, Curve customers get to experience one of the most rewarding and feature packed personal finance products on the market”.

Curve customers shall be able to go beyond the 30 Euros limit, while paying through Google Pay, as an added advantage over other regular cards. A single sign-in shall feature too. Users would be paying for online transactions using Curve in place of multiple Mastercard or Visa Credit and Debit cards.

At the rollout of ‘Google Pay for business’ app in Hyderabad, Sajith Sivanandan has also stated that Google Pay will comply with the RBI, Indian govt.’s data localization norms. RBI has gone stricter ever since it issued its circular on `Storage of Payment System Data’ regulations in April 2018, last year.

According to the norms of data localization, the payment system operators are required to store the entire data related to transaction and payment systems within India exclusively. This is a precursor to a promised privacy to the users of digital payment services, of which Google has been an integral part through its payment app, Google Pay.

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