Amazon now allows user to book movie tickets in India

It’s now official. There is nothing that Amazon can not sell. Now online movie tickets are what Amazon will offer. In a five year partnership with the native online movie ticketing giant BookMyShow, Amazon announced on Saturday that they would be introducing a movie tickets booking option on Amazon India Shopping site and app. Now there is another reason to keep that app on your phones.

Starting today the Amazon users from India will be able to book movie tickets for their favorite shows from the “movie tickets” category under shop by category” on the shopping site or through the Amazon Pay tab. Well, people do love to multitask. What’s better than booking tickets for the next blockbuster while buying yourself a brand new dress?

That’s not all; Amazon is all ready to claim as much market shares as they can. Amazon will give users in India a cashback of 2 percent on the purchase of each movie ticket. The e-commerce giant will also offer a cashback of Rs 200 on the purchase of every ticket until November 14.

Even though neither of the parties disclosed who will foot his cash back, but the BookMyShow will likely pay Amazon a fee for the thousands of loyal customer base Amazon has built over the years.

Amazon is currently working hard on making its payment service Amazon Pay into a “super app”, and apart from the collab with BookMyShow, the company also collaborated with ClearTrip in May of this year to provide flight ticketing services to its users.

The SVP at ClearTrip, Balu Ramachandran refused to give any specifics in an interview but revealed that the company was paying Amazon a promotional fee.

A report by EY-FICCI released in March of this year revealed that the spending by consumers on the web is increasingly growing with more than 50 percent of ticket transactions by the top four multiplexes chains in the country being the part of the spendings. The media and entertainment business in India alone is worth $23.9 billion. It’s safe to say Indians love their movies a little too much.

“Through the partnership, the company will be able to access Amazon India’s deep penetration across tier two and tier three cities,” said the founder and the CEO of BookMyShow, Ashish Hemrajani.

Mahendra Nerurkar, Director of Amazon Pay also said: “today’s partnership shows Amazon’s commitment to simplify the lives of our customers in every way- as they shop, pay bills, or seek other services.”

Apart from the movie and flight ticketing services, Amazon has introduced a number of other features to Amazon Pay within the last few months. The new features allow the users to pay their mobile bills, internet, and other utility bills. Instead of making Amazon Pay a stand-alone app, Amazon Pay is built on top of the bank-backed UPI payment infrastructure and the company is slowly expanding on that.

Amazon is also planning to bring all these features to the U.S as they have been quite successful. The proof being that Amazon has been able to bring about $634 million into its Indian business in just last week.

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